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Our Customers: More Outlets for Fresh Food
The first Market Mobile delivery was on a wintry Saturday in January 2009 to three Providence restaurants. Word got around and additional restaurants, schools and independent grocers started participating, making new delivery routes from Providence to Newport and Boston possible.Market Mobile is truly a community effort. It is the sum of the commitment of many individuals – chefs, small business owners, food service administrators. They may not know each other but what they all share is a love of food and a concern for the health of our farms, our environment and our local community. They fill the Market Mobile trucks each week. Having regional delivery routes in place, is what allows Farm Fresh to engage schools, hospitals, workplaces and other institutions whose purchasing practices often require longer conversations.
Rhode Island School of Design
in Providence, RI
"Our commitment to local purchasing has never been made easier. The Market Mobile has enabled us to feature local foods and produce and bring our consumers wholesome foods from close to home. We have been able to build our program around it and develop special themed events like the 100 mile meal and locavore dinners."
-- Chef Steve Brustein
Blue Glass Cafe
in Boston, MA
"Market Mobile offers an easy, reliable, and cohesive way to bring the wonderful myriad of local products to our cafe. The ability to purchase locally without having to shop independently has allowed us to provide more local products to our guests in a very efficient manner. A truly great concept and experience."
-- Chef Sean McCaffrey
City Feed
in Jamaica Plain, MA
"Market Mobile allows our customers to have access to high quality local produce at a fair price right in their neighborhood grocery store. It also allows our store to purchase vegetables from a variety of vendors in one streamlined, easy-to-use interface online. Every step of the process, from purchasing to delivery, is handled quickly and efficiently by Farm Fresh and the quality is consistently excellent. "
-- Scott Dolmat-Connell, produce buyer
Jack's Snacks
in Cranston, RI
"Market Mobile is super convenient and saves me time (which these days is invaluable). I love that I can simply log on and have a one stop shopping portal for all of my local ingredients. I enjoy perusing the week's bounty for inspiration in creating a new Jack's Snacks product. Because I got my start at the farmers markets I have always felt a kinship with the farmers and other small producers."
-- Marni MacKlean Karro, owner
Cafe La France
in Providence, RI
"Located in the Amtrak / MBTA station, we feel we have a unique opportunity to promote Rhode Island farms and food to travelers from across the globe. At Cafe La France we pride ourselves on serving great food to great people, and being part of a strong local network of like minded people. Bon Apetit!"
-- Elizabeth Darmstatter, manager
DeCastro's Farmstand
in Portsmouth, RI
"Market Mobile has allowed us to be connected with a huge number of small farms. We can get organic, local, unique and odd-ball items for the farmstand that we don't grow ourselves and that you can't find at the grocery store. It adds so much to our stand and people get so excited about it!"
-- Patti DeCastro
As Market Mobile grows, we are fostering
an increasing diversity of outlets for local food.
2011 ANNUAL SALES ($) GROWTH
Chefs were the first to sign on as supporters and they continue to champion the rich flavors of fresh foods.
An increasing number cafes, delis and food trucks are choosing to integrate local foods into their menus.
Market Mobile can be a convenient source of basics like eggs and milk for bakeries and other producers.
Improving healthy options in the workplace is a win-win for employers.
Colleges are already some of our biggest customers, and K-12 schools are a new focus area.
Independent grocery stores, small retailers, and a growing number of cornerstores love to buy local.
Some families pool their orders together to buy wholesale quantities.
Some farmstands supplement their crops with locally made granola and cheeses.
Caterers like the ordering flexibility, and find ways to fit local food into complex events.
Our first hospital joined mid-year and we are actively working to bring on two more on board.
2011 % Sales by outlet
Vs. 2010
Vs. 2009
Farm to 50,000 TABLES:
Market Mobile extends
the reach of local farms
Chefs at our restaurants, schools and workplace cafeterias serve over 30,000 meals every day. The grocers, farmstands and buying clubs we work with feed over 20,000 families every week.
an increasing diversity of outlets for local food.
2011 ANNUAL SALES ($) GROWTH
+80%
Fine DiningChefs were the first to sign on as supporters and they continue to champion the rich flavors of fresh foods.
+48%
Casual DiningAn increasing number cafes, delis and food trucks are choosing to integrate local foods into their menus.
+20%
ProducersMarket Mobile can be a convenient source of basics like eggs and milk for bakeries and other producers.
+148%
Workplace CafeteriasImproving healthy options in the workplace is a win-win for employers.
+5%
SchoolsColleges are already some of our biggest customers, and K-12 schools are a new focus area.
+76%
Small GrocersIndependent grocery stores, small retailers, and a growing number of cornerstores love to buy local.
+244%
Buying ClubsSome families pool their orders together to buy wholesale quantities.
-46%
FarmstandsSome farmstands supplement their crops with locally made granola and cheeses.
+55%
CaterersCaterers like the ordering flexibility, and find ways to fit local food into complex events.
+38%
HospitalsOur first hospital joined mid-year and we are actively working to bring on two more on board.
What's in Yellow?
Targets for Growth in 2011
Targets for Growth in 2011
• Market Mobile presents an opportunity to get fresh, quality foods from local farms into local schools, hospitals and neighborhood grocers.
• We work directly and through community groups to outreach to parents and kids, hospital and workplace purchasing directors, cornerstore owners and customers.
• We work directly and through community groups to outreach to parents and kids, hospital and workplace purchasing directors, cornerstore owners and customers.
2011 % Sales by outlet
Vs. 2010
Vs. 2009
Farm to 50,000 TABLES:
Market Mobile extends
the reach of local farms
Boat House
in Tiverton, RI
"Market Mobile is the best thing to happen to the state of Rhode Island, its people, and its farmers in many years. As for me personally, it is the best thing that has happened to me in my culinary career. The products offered are all incredible, and I have relationships with most of the farmers that participate. If people work together on a dream or goal it can become a reality."
-- Chef Jonathan Cambra
Blue Cross Blue Shield
in Providence, RI
"We place small signs in the cafeteria informing our employees of the farm where the product was grown and harvested. We always get feedback like 'that farm is down the road from me' or 'I have a cousin that worked at that farm for the summer'. I love trying new things and with ordering right from the farm."
-- Chef Mike Mooney
Waterman Grille
in Providence, RI
"Market Mobile has allowed chefs the best of both worlds, to order this great product and to not have to leave our kitchens to get it. The selection is very good, and the food that is taken off of the truck and into our back doors is out of this world. I feel privileged to be apart of this program and how it touches so many people in so many ways."
-- Chef Kevin DiLibero
Where the fresh food went in 2011
Wrentham Buying Club
in Wrentham, MA
"Our participation has led to increased membership and an increase in the level of member enthusiasm. Our goal is to build a social network through informed buying and shared effort, so we are especially pleased that we can extend our network to the farmers and businesses who sell through Market Mobile."
-- Marj Immonen, organizer
Marriott Downtown
in Providence, RI
"In our restaurant, The Bluefin Grille, our concept is to feature responsibly source, local seafood. To be able to match that with local seafood with local produce only enhances our concept. As a chef, taste is everything and nothing beats the taste of a freshly harvested piece of fruit or vegetable. Keep up the good work."
-- Chef Franco Paterno