From 30 Participating Farms & Producers
to Chefs, Grocers, Hospitals, Schools
on 1 Delivery Truck and Invoice
Next Delivery: Thu 9/2/2010
Order online for Thursday delivery or pickup in Pawtucket
- Order due: Mon 8/30
Providence, Newport, Tiverton, East Bay, Narragansett, West Bay,
Boston, Jamaica Plain
Farmers & Food Producers:
Bring orders to Hope Artiste Village
- Price List due: Sun 8/29
- Orders emailed: Tue 8/31
In the first half of 2010 our farms have already sold as much food as during the entire 2009 pilot year sales total of $225,000. That all happened during the off-season (January to June).
In the first year and a half of Market Mobile, we have delivered food one day a week from 35 local farms and producers to 95 customers in the Providence, Newport and Narragansett areas. In January 2010, we moved our warehouse to a larger space in Hope Artiste Village in Pawtucket and this Summer 2010 we will install walk-in refrigerators and freezers to meet our enthusiastic customers' demand this summer.
It's a lot of local food, and an incredible boon to local agriculture and to the freshness of menus and produce aisles across RI. And it's an incredible step towards the kind of food distribution system we need to sustain the health of our farms, our environment and our communities.
Funding for Market Mobile has come from AmeriCorps VISTA, RI DEM Division of Agriculture, USDA SARE, the US Small Business Administration (American Recovery & Reinvestment Act) and Urban Smart Growth. We're thrilled that based on average RI income, these 2010 sales equate to 15 new local jobs – on and off the farm – being created thanks to the commitment of the chefs, schools and grocers. Pretty amazing for a brand new program. Thank you for making it happen!
Here's how Market Mobile works
- Friday to Sunday: Every week, Farm Fresh works with local producers to list food for sale online. Producers log onto the Market Mobile site and enter what foods are available this particular week, the quantity available, and the price per unit.
- Monday: Chefs, grocers and schools in the Providence area receive an e-mail reminder with information about "What's Fresh" on Market Mobile this week. They log onto the site to place orders for specific items from specific vendors (they specify they want Hill Orchards apples, not just apples).
- Tuesday: Orders, in total and also broken down by customer, are e-mailed to farmers for harvesting. Farmers sort orders by customer to bring to the delivery hub tomorrow.
- Thursday: Farms arrive at delivery hub and drop off orders in each customer's box. One delivery truck goes out with all of the orders. Farm Fresh pays farmers upfront. Farm Fresh invoices customers. There is no delivery fee for customers meeting our minimum, but 15% of sales go to cover the costs of the Market Mobile delivery. (We anticipate that the shared deliveries and invoicing will actually save individual farmers more in labor and gas than this built-in cost.) Buyers can choose to pick up instead of receiving a delivery.
Buyers: for more info please contact Hannah at (401) 312-4250. We are eager to hear your feedback! or hannah@farmfreshri.org.
Farmers: for more info see our 2010 vendor application.
Timeline of the Market Mobile program
Inspired by the seasons, fresh flavors and face-to-face relationships with producers, many chefs prefer to purchase locally. However, many lament the fact that getting local food isn't always easy. Chefs cannot spend a lot of time away from the kitchen driving directly to the farms to pick up various orders. Farmers would love to sell to more restaurants, groceries and schools, but do not always have the time and labor available to make deliveries. That's why in 2009 Farm Fresh piloted a new program called Market Mobile, to facilitate buying relationships between RI producers and business buyers and institutions. Market Mobile has been hugely successful for farmers and for customers, and so the program continues to develop in 2010.
January to May 2009
Market Mobile is a pooled farm-to-business delivery system that is driven by the needs of farmers and buyers. Market Mobile delivered the wide variety of goods available from 22 local producers at the Wintertime Farmers’ Market to chefs, schools and groceries. It was possible thanks to collaboration with the RI Department of Health, RI DEM Division of Agriculture and Narragansett Creamery. Orders were placed on Wednesdays and then sorted and delivered from the Wintertime Farmers' Market on Saturdays. The first weekly order was January 10, 2009. Market Mobile began during the winter season to reduce logistical variables during the pilot. For the winter pilot, we capped the number of buyers (delivery sites) at 10-12, all in Providence.
June 2009
We transitioned to order days on Mondays and delivery days on Thursdays so that Market Mobile works better for chefs' schedules. Orders were sorted and delivered from a warehouse in East Providence. Deliveries this month were limited to Providence to ensure quality service during this transition period. Orders minimums were upped to $100 for delivery ($60 for pickup), but otherwise there is no fee for delivery.
July 2009
We began delivering to Newport and East Bay at the start of July and then began Narragansett and West Bay deliveries on July 16.
January 2010
Our warehouse space is now in Pawtucket at Hope Artiste Village, site of the Wintertime Farmers Market. The space now has dedicated cold, freezer and dry storage for Market Mobile.
April 2010
We began delivering to the Boston area, including customers along the Rt. 95 corridor.
July 2010
We are installing walk-in refrigerators and freezers and a cold packing room to meet the four-fold increase in demand this summer. As startup grants that funded the first months of the Market Mobile program ended, the % of sales we retain to cover the costs of the program increased from 10 to 15% to closer match true operational costs.
Market Mobile goals
- To increase sales and consumption of locally grown products.
- To rebuild a more efficient local food distribution system, saving farmers and buyers, time, gas and money.
- To provide a platform for distribution of quality fresh foods into underserved Rhode Island communities.
- To support local mid-sized farms that can supply the wholesale marketplace of schools, grocers and restaurants.
