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New! FreshLink Frequently Asked Questions (FAQ)

Farmers create a profile that provides business preferences for delivery and payment. FreshLink then allows you to post the foods that are ripe in your fields and the corresponding price, quantities and other notes. Listings expire after a week to keep everything fresh, and then you'll receive an e-mail alert to find out what's fresh for the next week. Even if an item expires, you can go back onto the site to renew or edit the listing with just a few clicks.

Buyers (schools, food service, restaurants, other farmers) can then search by specific foods or for what's available from specific farms. In fact, you can receive e-mail alerts that will notify you when there is a new listing in your Tracker. You'll also be able to use FreshLink to find the farms that are closest to you.

Farmers list foods available. Buyers choose quantities from those listings and a delivery date. Farmers confirm the order and deliver. Once finalized, farmers can generate an invoice to print or FreshLink can e-mail the invoice to the buyer. Farmers and buyers can agree upon payment logistics online, which makes for quicker turn-around and happier farmers.

Key to farm-to-school sales is an understanding of expectations, consistency and quality between a farm and buyer. FreshLink is a tool to smooth that relationship and making local food sourcing easier.

Actual relationships will begin offline, but without FreshLink the farmer and the buyer would not have connected at all. These personal relationships are necessary for deliveries and nitty-gritty details (i.e. describing the flavor of a particular apple variety). Personal relationships are one of the strongest assets of the local food economy.